by Mark West | Sep 17, 2025 | Video Marketing, Strategy, Training
Cinematography is always changing. Sometimes it shifts because of new tools, other times because of how audiences respond to visual storytelling. Over the next 10 years, expect both of those factors to play a role. While technology is likely to reshape how projects...
by Mark West | Sep 10, 2025 | Strategy, Social Media Marketing, Video Marketing
Color grading is an essential post-production process that can transform a good video into a truly captivating one. While most viewers may not consciously notice the effects of color grading, it plays a significant role in influencing how they feel about what they’re...
by Mark West | Aug 27, 2025 | Video Marketing, SEO, Strategy
Video content has rapidly reshaped marketing strategies, offering businesses new ways to captivate audiences and boost sales across various industries. But the impact of video goes far beyond just creating visually appealing ads, it actively influences buying behavior...
by Mark West | Aug 22, 2025 | Marketing, Social Media Marketing, Strategy, Video Marketing
Smart brands know that one great video isn’t the finish line. It’s the starting point. Repurposing video content isn’t just a budget-friendly hack, it’s a long-term strategy for amplifying brand presence and increasing returns on creative investment. Here’s how to...
by Mark West | Aug 20, 2025 | Corporate, Strategy, Training, Video Marketing
If you’ve ever watched a corporate video filled with talking heads, beige conference rooms, and stock music, you’re not alone. For decades, corporate videos followed a predictable formula-safe, straightforward, and painfully forgettable. But the landscape has changed....
by Mark West | Aug 13, 2025 | Video Marketing, Corporate, Strategy
When people watch a video, what they hear is just as important as what they see. Great visuals can grab attention, but poor audio can quickly turn viewers away. For this reason, professional audio recording is a critical part of any high-end video production....
