by Mark West | Jun 18, 2025 | Marketing, Strategy, Video Marketing
Perfect doesn’t sell like it used to. In 2025, the videos driving the most engagement aren’t the ones with cinematic lighting, precision editing, or polished actors. Instead, they’re raw, real, and unexpectedly human. Welcome to the authenticity revolution, where...
by Mark West | Jun 4, 2025 | Tourism, Strategy, Video Marketing
A still photo might sell the view — but a travel video sells the experience. Think about it: you can’t hear the sound of waves, smell street food sizzling, or watch someone’s eyes light up as they discover something new through a brochure. That’s the power of video —...
by Mark West | Mar 6, 2025 | Marketing, Product Marketing, SEO, Social Media Marketing
Social media platforms are powerful tools for distributing corporate videos and engaging with audiences. Effectively leveraging these platforms can significantly enhance your reach and impact. Here are several strategies to maximize the distribution of corporate...
by Mark West | Jan 13, 2025 | Marketing, SEO, Strategy, Video Marketing
Video has quickly become one of the most powerful tools for online communication, whether for businesses looking to promote their brand or individuals sharing their personal stories. Over the past few years, we’ve seen video grow from being a secondary content...
by Mark West | Jan 12, 2025 | Training, Marketing, Strategy, Video Marketing
Staying connected with employees is more important than ever. As companies grow and remote work becomes more common, effective communication tools are essential to maintaining a positive and productive workplace. Corporate videos are quickly becoming one of the most...
