by Mark West | Sep 3, 2025 | Corporate, Marketing, Strategy
Launching a video project can open exciting doors for your brand, but the journey from concept to final cut requires thoughtful preparation and insight. Whether it’s a product demo, brand film, or explainer video, knowing what to expect upfront will save time, avoid...
by Mark West | Aug 22, 2025 | Marketing, Social Media Marketing, Strategy, Video Marketing
Smart brands know that one great video isn’t the finish line. It’s the starting point. Repurposing video content isn’t just a budget-friendly hack, it’s a long-term strategy for amplifying brand presence and increasing returns on creative investment. Here’s how to...
by Mark West | Aug 6, 2025 | Corporate, Marketing, Social Media Marketing, Strategy, Video Marketing
You might be thinking, “Why should I spend money on professional video production when my phone can do the job?” It’s a fair question. While phones are great for quick, casual videos, professional video production offers much more than just recording footage. In this...
by Mark West | Jul 31, 2025 | Corporate, Marketing, Strategy
Trust is the cornerstone of any successful service-based business. When people are choosing someone to help them, whether it’s a consultant, contractor, or coach, they want to know they’re making the right decision. Video has become one of the most effective ways to...
by Mark West | Jul 29, 2025 | Marketing, Social Media Marketing, Strategy
When guests choose an upscale restaurant, they are seeking more than just a meal. They want an experience that combines exceptional food, elegant surroundings, and attentive service. Videos are a powerful way to communicate this experience before guests arrive. Unlike...
by Mark West | Jul 8, 2025 | Marketing, Strategy, Video Marketing
Creating a video, whether it’s for a brand, nonprofit, creative project, or social platform, is more than just filming. It’s a multi-layered process that blends planning, creativity, technical skill, and strategic thinking. From concept development to post-production,...
