by Mark West | Dec 4, 2024 | Strategy, Marketing, Training, Video Marketing
A corporate video library is a centralized collection of video content specifically created for internal and external communication within an organization. It serves as a resource hub that houses various types of videos ranging from training materials and marketing...
by Mark West | Nov 8, 2024 | Marketing, 3D Animation, Strategy
Capturing attention is more challenging than ever. Enter 360-degree video—a captivating medium that transforms corporate storytelling into an immersive experience. This innovative format allows viewers to step into a scene, exploring every angle and detail, creating a...
by Mark West | Oct 14, 2024 | holiday, Marketing, SEO, Strategy, Video Marketing
Nostalgia has a powerful ability to evoke emotions and create lasting connections, making it an effective tool for corporate product videos, especially during the holiday season. By tapping into cherished memories and timeless traditions, you can create holiday videos...
by Mark West | Oct 9, 2024 | Marketing, Product Marketing, Strategy, Video Marketing
Grasping the psychology of consumer behavior can truly set a brand apart. By uncovering what influences buying choices, companies can create marketing strategies that genuinely connect with their audience. Here are five essential psychological principles that can...
by Mark West | Oct 9, 2024 | Product Marketing, Marketing, SEO, Strategy
In video production, grasping user experience (UX) is more important than ever. Whether you’re crafting content for social media, corporate videos, or entertainment, a solid UX can greatly influence how your audience connects with what you create. Here are four...
by Mark West | Aug 31, 2024 | Marketing, SEO, Social Media Marketing, Strategy
In today’s digital age, video content is everywhere. From social media feeds to corporate websites, videos have become a staple for communication and marketing. However, not all videos are created equal. The quality of your video can significantly impact how viewers...
