by Mark West | Sep 3, 2025 | Corporate, Marketing, Strategy
Launching a video project can open exciting doors for your brand, but the journey from concept to final cut requires thoughtful preparation and insight. Whether it’s a product demo, brand film, or explainer video, knowing what to expect upfront will save time, avoid...
by Mark West | Aug 20, 2025 | Corporate, Strategy, Training, Video Marketing
If you’ve ever watched a corporate video filled with talking heads, beige conference rooms, and stock music, you’re not alone. For decades, corporate videos followed a predictable formula-safe, straightforward, and painfully forgettable. But the landscape has changed....
by Mark West | Aug 13, 2025 | Video Marketing, Corporate, Strategy
When people watch a video, what they hear is just as important as what they see. Great visuals can grab attention, but poor audio can quickly turn viewers away. For this reason, professional audio recording is a critical part of any high-end video production....
by Mark West | Aug 6, 2025 | Corporate, Marketing, Social Media Marketing, Strategy, Video Marketing
You might be thinking, “Why should I spend money on professional video production when my phone can do the job?” It’s a fair question. While phones are great for quick, casual videos, professional video production offers much more than just recording footage. In this...
by Mark West | Jul 31, 2025 | Corporate, Marketing, Strategy
Trust is the cornerstone of any successful service-based business. When people are choosing someone to help them, whether it’s a consultant, contractor, or coach, they want to know they’re making the right decision. Video has become one of the most effective ways to...
by Mark West | Jul 25, 2025 | Tourism, Corporate, Strategy, Video Marketing
Stunning photos and polished websites are no longer enough to win guests. Travelers crave authenticity, emotion, and a sense of connection before they ever click “book now.” That’s where video comes in. Smart, story-driven video production can transform how hotels...
