by Mark West | Jul 25, 2025 | Tourism, Corporate, Strategy, Video Marketing
Stunning photos and polished websites are no longer enough to win guests. Travelers crave authenticity, emotion, and a sense of connection before they ever click “book now.” That’s where video comes in. Smart, story-driven video production can transform how hotels...
by Mark West | Jul 25, 2025 | Strategy, Social Media Marketing, Video Marketing
Unlike traditional marketing videos, branded documentaries for education are personal, emotional, and real. They go deeper than polished talking points and instead spotlight the people, values, and everyday moments that truly define an institution. Whether it’s a...
by Mark West | Jul 25, 2025 | Corporate, Strategy, Video Marketing
Corporate headshot interviews are a staple of modern video marketing. Whether they’re for internal communications, company profiles, or client-facing videos, these interviews give viewers a chance to connect with the real people behind the business. However, getting...
by Mark West | Jul 8, 2025 | Marketing, Strategy, Video Marketing
Creating a video, whether it’s for a brand, nonprofit, creative project, or social platform, is more than just filming. It’s a multi-layered process that blends planning, creativity, technical skill, and strategic thinking. From concept development to post-production,...
by Mark West | Jun 18, 2025 | Marketing, Strategy, Video Marketing
Perfect doesn’t sell like it used to. In 2025, the videos driving the most engagement aren’t the ones with cinematic lighting, precision editing, or polished actors. Instead, they’re raw, real, and unexpectedly human. Welcome to the authenticity revolution, where...
