As we step into 2024, one trend that continues to dominate the digital landscape is Video Marketing. During Q2 of 2023, online videos had an audience reach of 92.3% among internet users worldwide making it one of the most popular digital formats. The constant evolution of technology and shifts in consumer preference have thrown video content into the spotlight, establishing it as an indispensable tool for businesses to thrive in the digital era.
With the rise of TikTok and Instagram reels, short-form video has become much more popular and beneficial for businesses that utilize it. Video marketing can be compatible for many different platforms and across multiple social media sites. Brands can easily repurpose content depending on what platform it is being posted on; short-form video for Instagram and TikTok, and long-form for Youtube and Facebook. In addition to its adaptability across various platforms, short-form video has also proven to be a powerful tool for establishing genuine connections with the audience. The dynamic nature of video content enables businesses to convey their messages in a more authentic and compelling nature.
The endless benefits of video marketing extend beyond just the variety of ways it can be used.
By combining visuals, audio, and storytelling, video marketing is extremely memorable and easily digestible making it more engaging than other forms of content. It captures viewers’ attention quickly and notably communicates information. “Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.”
The ongoing utilization of video marketing will be extremely beneficial to businesses in 2024, providing new and exciting opportunities for brands to connect with their target audience.