Corporate headshot interviews are a staple of modern video marketing. Whether they’re for internal communications, company profiles, or client-facing videos, these interviews give viewers a chance to connect with the real people behind the business. However, getting an authentic performance from someone who isn’t used to being on camera can be a challenge.
The key to success? Creating a comfortable, relaxed atmosphere where the subject can speak naturally, without feeling like they’re being “interviewed.” Here’s how to approach corporate headshot interviews to make sure the video feels genuine, and the subject comes across as authentic.
1. Create a Relaxed Environment from the Start
The first step in capturing authenticity in a corporate headshot interview is putting the subject at ease. Many professionals are not used to speaking in front of a camera, and they might feel nervous or stiff. To help them relax, start by having a casual conversation off-camera before the interview begins.
This could be as simple as discussing the topic of the video or even chatting about their role at the company. The goal is to help them forget about the camera and start to feel like they’re having a normal conversation.
2. Focus on Natural Conversation, Not a Script
Corporate headshot interviews should never feel like a monologue. Instead of forcing the subject to memorize lines or read from a script, guide the conversation with open-ended questions. This allows the subject to respond in their own words, making the interview feel more like an authentic exchange than a rehearsed performance.
For example, rather than asking, “Can you tell us why this company is the best to work for?” ask, “What’s your favorite part about working here?” This gives them the freedom to express themselves in a more relaxed and personal way.
3. Show the Human Side of the Professional
The key to a memorable corporate headshot interview is showing the person behind the title. Instead of focusing solely on their professional achievements, encourage subjects to share personal stories or experiences that humanize them.
For example, if you’re interviewing an executive, you might ask them to talk about their journey within the company or a challenge they’ve overcome. These personal insights allow viewers to connect with the subject on a more emotional level, making the company feel more approachable and relatable.
4. Keep the Set Simple and Unobtrusive
The last thing you want in a corporate headshot interview is an overwhelming setup. Aim to keep the environment as simple as possible, with minimal distractions. This means using natural lighting, a straightforward background, and only the necessary crew on set.
A minimalist setup helps the subject focus on the conversation rather than on adjusting to the cameras and equipment. By creating a clean, focused environment, it is easier for the subject to stay comfortable and authentic on camera.
5. Capture Candid Moments
Sometimes, the most authentic moments come when the cameras aren’t rolling. To help ease any tension, record a few takes without the pressure of “getting it right.” This allows the subject to speak freely without worrying about a perfect delivery. Often, the most authentic moments happen after the subject gets past their nerves and starts talking openly.
These candid moments are often cut into the final edit, adding a layer of realness to the interview. It might be a natural laugh, a thoughtful pause, or an offhand comment-but it’s these details that make the video feel grounded and human.
6. Let the Subject’s Personality Shine
Every person is different, and that’s what makes corporate headshot interviews so powerful. Instead of trying to make everyone sound the same, let the subject’s individual personality come through. Some people are more outgoing and comfortable on camera, while others are more reserved, and that’s okay.
Embrace each subject’s natural demeanor, whether they’re calm and reflective or energetic and charismatic. The goal is to let them speak in a way that feels true to who they are, rather than forcing them into a certain mold.
Corporate headshot interviews don’t have to be stiff or formulaic. By creating a comfortable environment, guiding the conversation, and allowing the subject’s authentic personality to shine, you can create a video that feels real and engaging. The result? A video that connects with viewers on a deeper level-because they’re not just hearing from a spokesperson, they’re hearing from a real person who is passionate about what they do.
At the end of the day, the most effective corporate videos are the ones that feel human. By focusing on authenticity, you create a connection that’s far more lasting than a polished, scripted performance.