by Mark West | Sep 10, 2025 | Strategy, Social Media Marketing, Video Marketing
Color grading is an essential post-production process that can transform a good video into a truly captivating one. While most viewers may not consciously notice the effects of color grading, it plays a significant role in influencing how they feel about what they’re...
by Mark West | Aug 22, 2025 | Marketing, Social Media Marketing, Strategy, Video Marketing
Smart brands know that one great video isn’t the finish line. It’s the starting point. Repurposing video content isn’t just a budget-friendly hack, it’s a long-term strategy for amplifying brand presence and increasing returns on creative investment. Here’s how to...
by Mark West | Aug 6, 2025 | Corporate, Marketing, Social Media Marketing, Strategy, Video Marketing
You might be thinking, “Why should I spend money on professional video production when my phone can do the job?” It’s a fair question. While phones are great for quick, casual videos, professional video production offers much more than just recording footage. In this...
by Mark West | Jul 29, 2025 | Marketing, Social Media Marketing, Strategy
When guests choose an upscale restaurant, they are seeking more than just a meal. They want an experience that combines exceptional food, elegant surroundings, and attentive service. Videos are a powerful way to communicate this experience before guests arrive. Unlike...
by Mark West | Jul 25, 2025 | Strategy, Social Media Marketing, Video Marketing
Unlike traditional marketing videos, branded documentaries for education are personal, emotional, and real. They go deeper than polished talking points and instead spotlight the people, values, and everyday moments that truly define an institution. Whether it’s a...
by Mark West | Mar 6, 2025 | Marketing, Product Marketing, SEO, Social Media Marketing
Social media platforms are powerful tools for distributing corporate videos and engaging with audiences. Effectively leveraging these platforms can significantly enhance your reach and impact. Here are several strategies to maximize the distribution of corporate...
