CASE STUDY • TIER 1 CLIENT SUCCESS STORY

Active Virtue Athletics

After investing $8,000 toward an intial 3-month strategic content creation deployment strategy, Active Virtue Athletics grew from ~70 members to 357 in just 5 months and generated $112,245 in net revenue attributed to the content investment.

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Results at a Glance

+510%

Increase in active members (70 → 357)

$31,945

Revenue in February

17x

Black Friday ROAS ($10,206 on $600 spend)

5 → 123

Google reviews growth

200 → 1,000

Daily site traffic (approx.)

62

Pieces of content created

$112,245

Net revenue attributed to the $8k content investment

$0.13–$0.39

CPC after (down from $1.00–$1.50)

Bottom line: This wasn’t “make a video and hope.” This was a targeted content system built from business goals backward—then deployed consistently across channels.

The Situation

Active Virtue Athletics had a strong offering, but growth was constrained by fragmented messaging and inefficient ad performance. At the start of the engagement, baseline indicators included:

    • Net revenue: $6,134 (baseline)
    • Members: 72 total (about 70 active)
    • Class members: 12
    • Google reviews: 5
    • Advertising spend: around $2,200/month

The Strategy

We built a Tier 1 content engine designed to improve conversion, reduce wasted spend, and create momentum—so the business could grow without needing to “buy” every new member forever.

    • Niche down: tighter targeting + clearer offer
    • Creative built to convert: intriguing hooks, sharper positioning, consistent look/feel
    • Full-funnel deployment: YouTube, Google, Meta, Vibe (TV)
    • Content volume: 62 deliverables including brand video, header promo, monthly reels, Black Friday assets, class video, and story graphics

Key shift: better content didn’t just “look nice”—it improved performance metrics (like CPC) and made scaling easier.

5 Month Growth

Month Revenue Members What happened
Baseline
Sept 2024		 $6,134
Net revenue		 ~72 total Contract signed. Content system initiated.
October $14,000 121 Early traction from sharper messaging + improved creative deployment.
November $27,200
+ Black Friday		 185 Black Friday offer: $10,206 revenue on $600 ad spend. Sold 9 “paid-in-full 6 months + 1 month free” class packages in 3 days.
December $26,000 226 Reduced ad dependence; increased focus on membership & class sign-ups.
January $23,000 305 No advertising. Momentum carried by positioning + content + demand capture.
February $31,945 357 Continued growth with strong conversion economics and compounding trust signals.

Note: Revenue and membership figures provided by Active Virtue Athletics. Timeline reflects reported outcomes following contract start.

ROAS (Black Friday): $10,206 revenue on $600 ad spend → ~17x ROAS (≈1700%+ return).

CPC improvement: Dropped from $1.00–$1.50 per click to $0.13–$0.39 per click after the new creative strategy was deployed.